Steve Yang Dong,В the Deputy Director of the Winter Sports Administrative Centre of the General Administration of Sport of ChinaВ said, вЂњI believe that under the exceptional organisation by the Zhangjiakou Municipal Government and the commercial development by Gemdale Sports, more and more brands and enterprises can become a part of this historicalВ ZhangjiakouВ 2021 World Championships. It serves as the official test event in both disciplines for the Beijing 2022 Olympic Winter Games.В It is expected thatВ more than 300 media and broadcasters from over 20 countries will descend upon Zhangjiakou to cover the event globally. TheВ ZhangjiakouВ 2021, FIS Freestyle Ski, Freeski & Snowboard World Championships will take place from 18thВ to 28thВ February 2021, at two of the official competition venues of the 2022 Beijing Olympic and Paralympic Winter Games: Genting Secret Garden at Chongli District, Zhangjiakou City, of Hebei Province and Shougang Industrial Park in Beijing. We are confident thatВ ZhangjiakouВ 2021 will deliver enormous return of investment to sponsors and therefore contributing to the hosting of a splendid, extraordinary, and excellent Olympic event.вЂќДЇIS Secretary General Sarah Lewis expressed her appreciation to the Organising Committee and Gemdale Sports:В вЂњWe are very confident that the proven record of Gemdale Sports will bring the best brands and enterprises from China and around the world to support and be part of theВ ZhangjiakouВ 2021В FIS Freestyle Ski, Freeski & SnowboardВ World Championships and further enhance the celebration of the sport.вЂќДЇirst FIS World Championships in China with significant opportunities for enterprises Guo Yin, Secretary General of theВ ZhangjiakouВ 2021 Organising CommitteeВ invited enterprises to seize this historic opportunity and partner with theВ ZhangjiakouВ 2021 FIS World Championships, вЂњI sincerely wish that all enterprises will actively participate and help deliver a successfulВ ZhangjiakouВ 2021 World Championships together with us. The sponsorship structure will consist of three tiers: One Title Sponsorship package which includes majority benefits in four key competition disciplines, followed by four Main Sponsorship packages, each featuring majority benefits in a competition discipline, and a further tier with one official data partner and one official timing partner, which include on-screen credits during broadcast. Gemdale Sports COO Marcus Kam introduced the sponsorship structure and key benefits and rights of each tier to interested commercial partners. The launch was attended by the Deputy Director of the Winter Sports Administrative Centre of the General Administration of Sport of China, Steve Yang Dong, Guo Ying, Secretary General of the 2021 World Championships Organising Committee, FIS Secretary General Sarah Lewis, Chief Executive Officer of Gemdale Sports Eddy Liu and GemdaleвЂ™s Chief Commercial Officer Marcus Kam. Gemdale is one of the earliest real estate companies in China and also has a rich history in sports participation having played an important role in promoting tennis in China over the years.В As the exclusive global commercial partner for the FIS World Championships 2021, its subsidiary Gemdale Sports will act as an important bridge to connect brands and enterprises with this event as well as snow sports in China.

The Gemdale Sports Marketing Programme launch for theВ FIS Freestyle Ski, Freeski & Snowboard World ChampionshipsВ 2021 in Zhangjiakou (CHN)В was held online on May 18th.

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